Leading online beauty retailer, Birchbox, will be coming to the city for the first time with a pop-up shop at Selfridges Birmingham.

The beauty box brand is an online service that offers hair and makeup enthusiasts a monthly subscription, sending out beautifully presented boxes filled with mystery deluxe samples tailored to the customer’s unique profile.

The pop-up will allow customers to shop the physical space themselves and select six luxury treats they wish to fill their exclusive ‘Birchbox at Selfridges’ boxes with for just £15.

Featuring makeup, hair and beauty products from a range of leading brands including Benefit, Ole Henriksen, Laura Mercier and Percy & Reed, beauty devotees are being given a unique opportunity to discover new products or stock up on holiday getaways.

There will also be Birchbox beauty advisors on hand to recommend products.

For more information visit: www.selfridges.com