Share in the magic

Disney Store Birmingham partners with Complete Kidz children’s charity to donate soft toys

Disney Store has launched its annual ‘Share in the Magic’ charity campaign, which invites families in the West Midlands to post their own Letter to Santa at the Disney Store Birmingham or online at and for every letter that is posted, Disney Store Birmingham will donate a soft toy to children through Complete Kidz children’s charity.

Running through to Christmas, there are a number of ways in to get involved and have some fun including a series of fun letter writing workshops where staff members will be on hand to help children write a letter that can then be posted in a special magical postbox located within the store. 

Graham Burridge, Managing Director, Disney Store Europe, said: “Each of our stores has a special relationship with a variety of local children’s charities that they work with closely throughout the year. Our annual ‘Share in the Magic’ Christmas campaign is extra special as it encourages everyone to get involved and experience some of the Disney magic. We are always delighted at the response from the public to help support our charity campaign and hope that the public will bring their letter to Santa into our stores again this year and help us bring some magic and joy to thousands of children this Christmas”

Jo Haydon, Managing Director at Complete Kidz, said: “We are delighted to be part of this wonderful campaign from Disney. We have a fantastic relationship with the staff working at the Disney Store Birmingham and the children and families of Complete Kidz will really appreciate this special gift and gesture at Christmas.”

This is the first year Disney has supported Complete Kidz and Disney Store Birmingham is delighted to be partnering with the company for Disney’s ‘Share in the Magic’ campaign.

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