New fashion store opens

Luke Roper champions Birmingham heritage with launch in Link Street

It was party time when a new store opened in Birmingham. Walsall designer Luke Roper and business partner Simon Poole threw open the doors of their new store in Link Street for the first time. Situated on the walkway between Grand Central Station and the Bullring, the impressive new store is designed to champion the group’s Birmingham heritage. A cracking after party in the evening also helped celebrate 15 years in the business.


  1. Simon and Deborah Poole, Tracey and Luke Roper
  2. Harry Parslow, Megan Poole
  3. Matty Roper, Laura Taylor
  4. Steve Grey, Kate Field
  5. Sam Gilfoyle, Kate Field, Connor Poole
  6. May Parry
  7. Andy Sax
  8. Jade Faulkes, Connie Bannock
  9. Dapz on the Map