Natalie Woon

Up Close with Natalie Woon, the new managing director at the Cube Hotel and Marco Pierre White Steakhouse at the Cube… just in time for Christmas 


I got to where I am more by accident as hospitality was meant to be a stop gap for me! I originally started in retail, acting as showroom and sales manager for high street brands. I then switched over to hospitality as receptionist and admin but soon started working my way up through various roles in both front and back of house, managing bookings, conferences and events and making sure customer service was at the forefront of everything I did. A highlight for me was completing the sale of the Orchid Hotel, Bournemouth back in 2021 to its current owners, being involved in its total refurbishment and taking it from strength to strength. And now in 2023 here I am at our next project the Cube Hotel, acting as managing director for both venues. 


My role is to oversee all aspects of the business and to make sure everything is running smoothly and efficiently. I work closely with my operations manager Reda and my Level 25 managers, day-to-day, providing clear directions on what’s required and future key dates and events ahead. I also look closely at my financial reporting and forecasting to see where the business can increase and its overall performance. 


For the Cube Hotel and Level 25 which includes the Marco Pierre White Steakhouse, my goal is to make it the go-to venue for both business and leisure guests looking for a quality place to stay, eat, drink and relax, where service excellence is at the heart of everything we do. I also want to make the restaurant the place to be seen, where guests can enjoy not only some delicious food and drink but also relax and take in the incredible views out across this amazing city. 


My personal success would be my son Mason. He is like no other and I always would say he’s my biggest achievement in life. Professionally my biggest success is the continued growth of the Orchid Hotel in Bournemouth. I run this independently on behalf of the owner and it has gone from strength-to-strength each year, winning multiple awards to now being in the top three hotels in Bournemouth. I intend to mirror its success here in Birmingham. 


My way isn’t always the right way. Compromising is key to any business as well as for your staff’s growth as well.


It’s a very vibrant and lovely place to be. I love the canals and there are so many places of interest to visit.


I don’t often get downtown but when I do, travelling with my husband and son is my favourite thing to do. It’s especially nice to be a guest at someone else’s resort or hotel as that is where I normally pick up ideas.