The LG Arena will have a new name and title sponsor from January when it becomes the Genting Arena.
Genting UK is currently constructing the UK’s first fully integrated destination leisure and entertainment complex, Resorts World Birmingham next to the arena. The announcement further enhances the successful partnership between the two companies and demonstrates Genting UK’s commitment to not only the NEC campus but to the wider region. Paul Thandi, CEO of the NEC Group, said: “This exciting sponsorship will provide clear opportunities for the arena and Resorts World Birmingham to provide content, experience, retail and leisure possibilities for both sets of customers and of course those customers using both experiences. In doing so we hope to begin delivering an impressive twenty four seven leisure and entertainment destination for all future customers.”